Mystica Nexus
Brand ID & Logo Design
The brand identity for Mystica Nexus was developed from the ground up, with a carefully crafted logo that reflects the store’s dedication to collectible cards and board games. The final design, reworked to improve scalability, incorporates elements inspired by crystals and dice, evoking a sense of fantasy and mystery that seamlessly aligns with the brand’s essence.
Logo Design
The logo was designed using a shade of "magic blue," evoking a sense of power and mystery. Its shape is inspired by a crystal encased within a die, surrounded by magical circles that symbolize a Nexus or mystical connection. This design not only captures the essence of the store but is also highly versatile and easily recognizable across different formats.
Store
I designed the store front wall using the original colors and the store’s emblem, along with a clear indication of the entrance. A playful phrase, "Portal to Adventure," has been added to represent the gateway to the store. Below this, a brief description highlights what customers can find inside, including TCGs, board games, card accessories, storage boxes, and more.
Logo Applications
The logo has been adapted for various uses, including bags, ID badges, and packaging. Each application preserves the integrity and recognizability of the design, ensuring the brand stands out in every context. Additionally, a custom pattern has been created using a symbol derived from one of the elements of the original logo, adding a cohesive and distinctive touch to the overall brand identity.
