Sharpness esports
Brand ID & Logo redesign
The logo for Sharpness Esports has been redesigned from scratch, maintaining a connection to the team's original name. The design process drew inspiration from the concept of 'sharpness,' leading to the choice of an eagle as the central symbol. The logo integrates the team name into a modern and minimalist aesthetic. While the full brand identity is still in development and scheduled for completion by March, this initial phase represents a significant step forward in redefining the team's visual identity.
Logo Design
The logo design began as a simple, minimalistic shape with external text. Over time, it evolved into a bold eagle symbol with the team’s name integrated within. Several color variations were created, with the main colors showcased here in a monochromatic format. These monochrome versions are intended for use on complex backgrounds or in print, where too many colors might clash or distract.
Banners
Banners have been created for the social media profiles of the team and its players. Each player’s banner will feature their image in place of the placeholder (see "Twitch Player's Banner") and includes wings derived from the original logo. The two banners are designed to represent the organization using its primary colors.
Jerseys
A custom jersey concept was created for Sharpness Esports, featuring the team’s primary logo prominently centered. The design incorporates sharp, clean patterns with subtle gradients to symbolize precision, reflecting the team’s identity. The primary team colors are integrated into the logo, while player flags and the Corsica flag, representing the organization’s roots, add a personalized and regional touch.
